Procter & Gamble welcomes new CEO, anticipates reduction in staff in the face of an uncertain economy The owner of brands like Olay and Gillette reported a 2% growth in net sales for Q4 2025, with sales for the full year remaining flat. Looking ahead to 2026, the conglomerate anticipates growth in the single digits and a reduction of 7,000 members of its workforce.
With a new C-suite and updated products, Herbivore is priming itself for a comeback When Herbivore first hit shelves in 2011, the skin-care brand’s signature candy-colored serums seemed tailor-made for the Instagram era. But what first made the brand stand out is now table stakes in the industry. With a new executive team at the helm, Herbivore is banking it can achieve triple-digit growth...
At a new LA fitness studio, pilates gets the luteal phase treatment The new Los Angeles women's-only fitness studio Folm taps into many trending wellness concepts, like workouts based around the menstrual cycle and amenities like an infrared-sauna and stylish body-care brands. But while framing a workout routine around menstrual cycles offers a way to stand out in a saturated fitness market,...
But first, coffee: Why beauty and fashion brands are buzzing for coffee collabs For fashion and beauty brands looking for a way to resonate with consumers through one of their most reliable daily habits, coffee shops have emerged as a popular collaborative partner in 2025.
Ritual names Serena Williams the brand’s first women’s health advisor The supplement company announced the tennis legend as its first women’s health advisor. Williams, who retired from the sport in 2022 with 23 grand slam titles, will work with Ritual behind the scenes on testing and advising on new products.
When it comes to winning at brick-and-mortar, store associates are the VIPs With today’s beauty customers armed with TikTok and Reddit recommendations, sales associates need to match consumers with their own expertise and enthusiasm. In-person education and gratis are key pathways to keeping those on floor feel excited and engaged in a competitive retail landscape.
Sephora Strategies: Inside Sephora’s big bets on women’s sports The beauty giant is taking a leap by investing in a new WNBA team and emerging sports like softball. It joins many beauty brands jumping into women's sports as they seek to align themselves with values like community and health and wellness, while also finding new audiences.
Body-care brand Sidia is taking its skin-care ingredients to body mists Following the successful launch of its solid perfume, the body-care brand is leaning more into fragrance with a skin-care-infused body mist. But launching a mist in 2025 means joining one of beauty’s most in-demand and saturated product categories.
A ‘disruption in discovery’: What Google and Instagram’s new search partnership means for brands On Friday, the internet giant began indexing Instagram content. With the new feature, Google is keeping apace with younger internet users who are increasingly turning to social media platforms as their search engines.