Inside the big fragrance opportunity on Amazon Fragrance was the undisputed star beauty category of 2024. But in contrast to its explosion across the sector, fragrance is growing more slowly on beauty's next big retailer: Amazon.
How protein took over the wellness world Spurred by shifting wellness trends like the rise of GLP-1s, protein is no longer just for weight-lifting gym bros — it's also a star player in snacks, desserts and boutique wellness brands. But experts caution we aren't necessarily starving for more protein.
A new fragrance house is challenging the industry’s big players with the power of AI Many of the perfumes on the market today are made by just a handful of fragrance developers. Founded by former Google researcher Alex Wiltschko, new fragrance developer Generation by Osmo hopes to fill a gap for smaller brands and producers by drawing upon automation and artificial intelligence.
Beauty & Wellness Briefing: Why the next phase of beauty inclusivity is accessibility An increasing number of beauty brands, like the newly launched Tilt Beauty, are making products designed for people with disabilities. But designing with accessibility in mind comes with its own array of challenges.
How Bath & Body Works has remained ahead of the body mist craze for 3 decades Bath & Body Works' under-$20 sprays have become an increasingly important driver for growth and customer acquisition in recent years as the body splash category continues to explode. But with that increased interest in body splash comes increased competition.
Google bulks up its AI shopping capabilities to allow virtual try-ons of makeup and clothing With consumers growing accustomed to using artificial intelligence to shop, Google unveils three new artificial intelligence features allowing fashion and beauty consumers to virtually try-on trending looks and styles.
Sephora Strategies: How Violette prepared for her brand’s Sephora debut Makeup artist Violette Serrat first built her French girl beauty brand online with viral products and simple tutorials. Now she's taking her business to one of beauty's largest retailers: Sephora.
L’Oréal Groupe invests in the US market with completion of $160 million research center The center marks L’Oréal's largest facility outside of France and represents the group's efforts to better serve a growing and more diverse U.S. audience, which constitutes one quarter of its sales.
What’s behind L’Oréal’s niche fragrance investments With recent investments in niche perfumers like Amouage and Borntostandout, L’Oréal is looking to capitalize on a growing appetite for fragrance brands built on craftsmanship, particularly in hot markets like China and the Middle East. But that also means facing stiff competition and winning over savvy consumers.