With tennis fandom on the rise, the US Open and sponsoring brands put the focus on fans The U.S. Open has long attracted commercial attention as brands seek to capitalize on the star power of tennis players like two-time champion Naomi Osaka or emerging contender Ben Shelton. But with attendance steadily growing, new initiatives and activations are putting the focus not solely on the athletes, but also...
Can Printemps New York revitalize the department store perfume counter? With a sleek aesthetic and tight curation, Printemps New York is making a case for the department store as a perfume playground. But the retailer is also emerging at a time when the department store perfume counter has lost ground to newer players like indie boutiques, Sephora’s growing fragrance aisle...
With a restock, Westman Atelier’s bronzing drops hope to get their moment in the sun While selling out makes good headlines, it also means leaving sales on the table. But since bringing its Bronzing Drops back in stock in July, Westman Atelier is making use of the summer to put renewed focus on the launch.
Digital communities have revolutionized the fragrance industry. But will they accept the advent of AI? The emergence of the internet and social media revolutionized the fragrance industry in recent years, leading to an explosion in new launches and fostering a world of creators who make their living speaking and writing about perfume. But the next digital frontier — artificial intelligence — has sparked far more...
What’s old is new again: Why centuries-old fragrance brands are undergoing a revival Brands like D’Orsay and Santa Maria Novella form a roster of centuries-old perfume houses that have staged comebacks and expansions amid the post-Covid fragrance boom. If done successfully, those revitalized names can tap into an existing brand universe and hundreds of years of history to speak to niche perfume consumers’...
‘Don’t get distracted’: How Amika has evolved in a competitive hair-care category When Nir and Shay Kadosh founded Amika in 2007, the hair-care landscape had little room for indie brands as big players and drugstore brands dominated the category. Since then, prestige and indie hair-care has exploded to capitalize on the gap between professional quality and consumer-facing appeal. Speaking at a Glossy-led...
Bath & Body Works products will now be sold at college bookstores The Ohio-based personal care company will begin rolling out kiosks and displays at more than 600 campus bookstores across the U.S. throughout the month of August. Outside of duty-free retail, the college bookstore expansion marks the first time Bath & Body Works products will be sold outside of its own...
‘I’m just trying to keep in the game’: Beauty founders react to August’s new tariff rates President Trump’s evolving tariff policy has rocked many business owners since he took office in January. On August 7, new tariff rates will go into effect for a number of trade partners. But the uncertainty caused by changing tariff policies throughout the second Trump administration has already had a domino effect...
Procter & Gamble welcomes new CEO, anticipates reduction in staff in the face of an uncertain economy The owner of brands like Olay and Gillette reported a 2% growth in net sales for Q4 2025, with sales for the full year remaining flat. Looking ahead to 2026, the conglomerate anticipates growth in the single digits and a reduction of 7,000 members of its workforce.