Brands known for their heyday in the ‘90s, like Gap and Victoria's Secret, have used 2025 to mount turnaround plans. But staging a successful comeback after years of a battered reputation takes more than a few quarters of growth.

Since she launched Feed Me in 2022, Emily Sundberg's daily newsletter has come to exemplify much of the appeal of the Substack format — that is, writing driven by an individual voice and curation that is often absent in large-scale media. And her approach has drawn in tens of thousands...

After expansions to the Middle East and U.K. markets in 2025, the Sephora-favorite beauty brand makes a splash in body care with a product targeted to the most sensitive of skin types.

In fashion and in beauty, hues of buttery yellow offered a mix of sunny optimism and ironic humor in a surprisingly wearable shade that took over 2025. And the craze for all things yellow may not be fading anytime soon.

This week, I checked in on the trends primed to drive the fragrance market in 2026. Additionally, Sacheu updates its C-suite with new additions, Pat McGrath goes up for sale, and Coty welcomes an interim CEO. 

Despite being beauty's biggest category, makeup sales have remained largely stagnant in 2025. But, spurred on by innovative formulas and the category's overall affordability, lip products, like sculpting lip liners and glossy lip oils, emerged as the category’s saving grace. 

This week, I checked in on the plastic surgery trends doctors expect to see in 2026. Additionally, Nars and Chanel announce new beauty ambassadors, and Ulta welcomes a new member to the merchandising team. 

More than a decade after its initial founding, the natural skin-care brand Herbivore has been raring for a comeback with the hiring of a new CEO and CFO in 2024 and 2025, respectively. Now, the beauty brand is closing the year with another piece to its expansion puzzle: a new...

At Dieux’s lab in Brooklyn’s Dumbo neighborhood, co-founder Joyce de Lemos and formulation and product development manager Becca Perry are at work on developing the viral skin-care brand's formulations in-house. That includes new moisturizers for sensitive skin and, if the brand can find the right mix of efficacy and affordability,...