Making a towering Financial District office space into a stylish meeting ground in the post-work-from-home boom is far from an easy task. But then, most office spaces don’t have Gabriella Khalil at the helm. Khalil, as the founder of the Palm Heights hotel and creative director of the WSA, has applied...

Since she launched Feed Me in 2022, Emily Sundberg's daily newsletter has come to exemplify much of the appeal of the Substack format — that is, writing driven by an individual voice and curation that is often absent in large-scale media. And her approach has drawn in tens of thousands...

Since reacquiring Violet Grey in 2024, founder Cassandra Grey and new CEO Sherif Guirgis have wasted little time in reinvigorating the Violet Grey name. They opened a Madison Avenue store in June, hired Bluemercury vet Tracy Kline as group president in that same month and acquired The Detox Market in...

No one does tenniscore fashion quite like Morgan Riddle. Since she began posting behind-the-scenes content of her life as a tennis "WAG" in 2022, Riddle has carved out a niche for herself as an accessible insider to the elite world of tennis, and helped spur further connections between sports and...

If you take a quick look at the major perfume launches of 2025, you will see Jérôme Epinette's name come up again and again: A perfumer at the French fragrance manufacturer Robertet, Epinette is the nose behind launches ranging from Rare Beauty’s first eau de parfum to newcomer Lore’s buzzy...

Hung Vanngo has spent much of 2025 zigzagging across the globe to create makeup looks for everyone from Halle Berry at Cannes to Padma Lakshmi on the cover of Vogue India. But perhaps no look drummed up more excitement than his makeup for longtime client Selena Gomez at her September...

Few brands have captivated the niche fragrance boom quite like Amouage. The luxury brand achieved $300 million in sales in the third quarter of 2025, equalling 73% growth. That was after the brand reported a 60% growth in sales for the first half of 2025. And though chief creative officer...

After two years as CMO, Lauren Edelman took over the top spot at Victoria Beckham Beauty in January. In her time at the brand, the VBB universe has expanded into fragrance, launched its first foundation in collaboration with Augustinus Bader and grown its retail footprint from three doors to, by...

According to Traackr’s 2025 Holiday Shopping Report, the brands that are poised to succeed, when it comes to holiday social media campaigns, are those that have been engaging their social audiences all year long.