What’s old is new again: Why centuries-old fragrance brands are undergoing a revival Brands like D’Orsay and Santa Maria Novella form a roster of centuries-old perfume houses that have staged comebacks and expansions amid the post-Covid fragrance boom. If done successfully, those revitalized names can tap into an existing brand universe and hundreds of years of history to speak to niche perfume consumers’...
‘Don’t get distracted’: How Amika has evolved in a competitive hair-care category When Nir and Shay Kadosh founded Amika in 2007, the hair-care landscape had little room for indie brands as big players and drugstore brands dominated the category. Since then, prestige and indie hair-care has exploded to capitalize on the gap between professional quality and consumer-facing appeal. Speaking at a Glossy-led...
Bath & Body Works products will now be sold at college bookstores The Ohio-based personal care company will begin rolling out kiosks and displays at more than 600 campus bookstores across the U.S. throughout the month of August. Outside of duty-free retail, the college bookstore expansion marks the first time Bath & Body Works products will be sold outside of its own...
‘I’m just trying to keep in the game’: Beauty founders react to August’s new tariff rates President Trump’s evolving tariff policy has rocked many business owners since he took office in January. On August 7, new tariff rates will go into effect for a number of trade partners. But the uncertainty caused by changing tariff policies throughout the second Trump administration has already had a domino effect...
Procter & Gamble welcomes new CEO, anticipates reduction in staff in the face of an uncertain economy The owner of brands like Olay and Gillette reported a 2% growth in net sales for Q4 2025, with sales for the full year remaining flat. Looking ahead to 2026, the conglomerate anticipates growth in the single digits and a reduction of 7,000 members of its workforce.
With a new C-suite and updated products, Herbivore is priming itself for a comeback When Herbivore first hit shelves in 2011, the skin-care brand’s signature candy-colored serums seemed tailor-made for the Instagram era. But what first made the brand stand out is now table stakes in the industry. With a new executive team at the helm, Herbivore is banking it can achieve triple-digit growth...
At a new LA fitness studio, pilates gets the luteal phase treatment The new Los Angeles women's-only fitness studio Folm taps into many trending wellness concepts, like workouts based around the menstrual cycle and amenities like an infrared-sauna and stylish body-care brands. But while framing a workout routine around menstrual cycles offers a way to stand out in a saturated fitness market,...
But first, coffee: Why beauty and fashion brands are buzzing for coffee collabs For fashion and beauty brands looking for a way to resonate with consumers through one of their most reliable daily habits, coffee shops have emerged as a popular collaborative partner in 2025.
Ritual names Serena Williams the brand’s first women’s health advisor The supplement company announced the tennis legend as its first women’s health advisor. Williams, who retired from the sport in 2022 with 23 grand slam titles, will work with Ritual behind the scenes on testing and advising on new products.