How custom suit brand Sene plans to capitalize on fashion’s casualization As the lines between casual wear and formal wear continue to blur, categories as disparate as athleisure and suiting are coming together in surprising ways.
How fashion brand For Days is scaling its circular business model For Days, the 2-year-old circular membership T-shirt brand, gives its customers an unlimited rotation of shirts: They're sent back to the company, recycled and replenished. Now, the company is licensing its circular business model to other fashion brands.
‘Teens have moved on’: The death of the high school mall brand Ten years ago, the halls of American high schools were filled with kids wearing distressed jeans and logo-heavy T-shirts from brands like American Eagle, Hollister, PacSun and Aeropostale. But times have changed and many of those brands, most of whom were centered around shopping malls, have struggled to remain relevant...
From Modell’s to Supreme: How Champion segments its customer base In 1919, athleticwear brand Champion got its start by producing high-quality but otherwise humble knitwear for the everyday consumer. Now, one hundred years later, Champion still caters to that everyday consumer who may not be the most hip to the latest trends in fashion along with a new segment of...
Naadam’s retail twist: A store that only sells one type of sweater The front window of cashmere sweater brand Naadam’s SoHo store is emblazoned with a giant “75,” advertising the brand’s $75 cashmere sweater. But the store is not just highlighting the $75 sweater, it is literally the only thing available to purchase in the store.
Emerging slippers brands are betting on the staying power of casual fashion Investors are pouring money into DTC slippers brands. Women’s slippers brand Birdies just raised $8 million in funding from investors, in addition to the $2 million it started with. Its competitor, Rothy’s, got $35 million from Goldman Sachs in anticipation of its expansion into new international markets. These brands seem...
Joe’s Jeans looks to bounce back with new SoHo flagship In 2014, Joe’s Jeans was in a bad place. The brand had just failed to meet the minimum earnings requirement for a loan and was in debt for nearly $94 million. In 2015, the brand was forced to sell of $80 million in assets in order to pay off that...
How influencers Nicolette Mason and Gabi Gregg are building a fashion brand driven by their followers In the last year and a half, Mason and Gregg have been focused on Premme, the plus-size fashion brand they created together. At the end of last year, Premme was chosen as one of the nine startups participating in Snap’s inaugural accelerator program, Yellow.
Net-a-Porter continues expansion into new categories with first multibrand luxury kids collection Today, Net-a-Porter is taking its biggest step into the world of luxury kidswear with its first multibrand collective aimed at children.