Brands face death by a ‘thousand cuts’ as supply chain pressures and material costs eat into profit margins One of the common themes of Glossy's recent Leaders Dinner was just how much retail today is a battle of inches. Margins are being eroded little by little by third-party fees, tariffs, increased operations costs and a thousand other small things.
Women’s watches are blowing up on the secondary market. What’s behind their rapid growth? New data from the watch dealer Bob's Watches, which was shared with Glossy, showed that some of the best-performing watches in the last six months have been women's watches. Particularly, the Rolex Lady-Datejust, a smaller model aimed at women, has been picking up steam, with half of the 10 fastest-appreciating...
Fashion Briefing: What’s behind the wave of fashion brands opening Los Angeles stores this summer Los Angeles is an important fashion market, with New York City, L.A. and Miami collectively making up more than 80% of U.S. luxury retail. Many East Coast brands start with a New York store before moving to the West Coast. However, now is a good opportunity for brands looking to...
Maisonette is launching a tween vertical, foregoing social ads targeting kids Launching this week, Maisonette's newest vertical is called "Neon Rebels." It combines apparel and decor from over 100 brands all catered toward ages seven to 14. Maisonette president AJ Nicholas told Glossy that the new vertical was meant to target the millennial parent who has been shopping with Maisonette since...
Nuuly aims to break through the social media noise with a new branded rom-com microdrama URBN's fashion rental platform Nuuly has swiftly risen to become one of the top rental platforms in the industry. Now, as the company seeks to capitalize on the buzz and growth is has seen over the last two years, Nuuly is testing out a brand new marketing strategy: social-native microdramas.
Glossy Pop Newsletter: Depop’s musical ambitions grow with Spotify partnership, live performances and new artist closets Fresh off being acquired by eBay, Depop, the online fashion resale marketplace, has released its first major marketing campaign under its new parent company. It builds on the company's established strategy: Follow the music.
Glossy Podcast: What’s motivating — and who’s buying — AI companies’ streetwear merch? Over the last year, big tech and AI companies have started to get into the fashion game, releasing streetwear-inspired drops, hiring people into roles like "head of vibes" and opening pop-up shops to show off their merch.
Fashion Briefing: As international travel increases, brands are showing up in hotel room closets, room service menus and airport newsstands As traditional retail channels get glutted with competition, fashion brands are increasingly looking for interesting and unique venues to show up in customers' lives. And as Americans increase their travel habits, both domestically and abroad, showing up in hotels, airports and other travel locations has become an appealing strategy.
Marketplaces love to tout their GMV, but the stat doesn’t tell the whole story The RealReal is one of many resale and marketplace-based companies that touts its impressive GMV, a figure that represents the total value of all products sold on the platform. Fashionphile, a competitor, has GMV of over $500 million while Depop's GMV is over $1 billion as of February. But does...