The hair-care brand intentionally seeks out brilliant, but less well-known artists to design its annual holiday gift set. The idea is that the thrill of discovering something you'd never seen before can be just as powerful as the thrill of recognizing something you already knew.

The New York City Marathon is one of the year's biggest, and most disruptive, events for New Yorkers. It draws tens of thousands of runners and millions of spectators, shuts down many of the city's roads, and sends hordes of sweaty, fatigued runners riding the subway home with a warm...

Residual energy from the World Cup is inspiring fashion brands to keep minting new partnerships with star players and teams. For U.S. brands, in particular, many of those players are now household names, adding even more incentive to strike up new partnerships.

In the days after the pop-up, social media was flooded with videos of disgruntled creators sharing their experience. Believing the event was an "exclusive" experience for VIPs, several flew from other cities only to be met by a long line outside in the rain and decidedly less-than-VIP treatment.

J.Crew's latest brand campaign features an unlikely trio of brand ambassadors: Ben Marshall, Martin Herlihy and John Higgins, who make up the comedy group Please Don't Destroy.

The siblings worked with John Hardy designer Reed Krakoff, formerly of Tiffany & Co., to design two collections that reflect Eilish's music. The Wildflower collection references the softer and more beautiful side of Eilish's discography, while the Screwball collection reflects the edgier, rock-and-roll side.

While for consumers, discounts are a welcome feature of the fourth quarter, they're a mixed bag for brands. Frequent heavy discounts, along with stiff competition from major retailers and marketplaces like Amazon, which can afford deep cuts, mean that brands who want to sell full price have an uphill battle.

This week, LVMH reported earnings that showed its recovery last quarter was short-lived.

Thanks to the rise of resale and live shopping platforms like Whatnot, more Americans are buying their secondhand fashion in competitive auctions, rather than straight transactions. Whatnot, which operates livestreamed auctions, reached a $20 billion valuation with over 20 million new accounts created this year, for example. Adobe data from...