Fashion Briefing: Why more fashion brands are using vintage fashion on the runways, in marketing and in-store Including at New York Fashion Week, in stores, in marketing campaigns and in their design studios, more fashion designers are incorporating vintage fashion into their businesses.
Ugg unveils international ‘Born to Feel’ brand platform to continue its hot streak Ugg is kicking off a new overarching brand vision this week with Born to Feel, a platform that will reach across marketing, stores and the company's international divisions.
The sports and beauty crossover still has ‘lots of room to grow’ By now, many in the beauty space have wised up to just how powerful a tool athletes and sports are for their brands. But is the crossover between sports and beauty in a mature state? Not yet, according to panelists at Glossy's Pop NYC event in Manhattan earlier this month.
Glossy Podcast: 6 new things we saw at NYFW On the Glossy Podcast this week, senior fashion reporter Danny Parisi and editor-in-chief Jill Manoff discuss six of the biggest new things they saw at NYFW this season.
Fashion Briefing: Inside Brooks Brothers’ turnaround plan and billion-dollar ambitions Brooks Brothers is in the midst of a significant turnaround since its bankruptcy in 2020. Under new owners Authentic Brands Group, Michael Bastian along with Brooks Brothers CEO Ken Ohashi have been focused on returning Brooks Brothers to its former glory, with ambitions of making it into a billion-dollar brand.
2 years after launching bridal, wedding attire now makes up half of Tanner Fletcher’s business At their New York Fashion Week presentation on Monday afternoon, Tanner Richie and Fletcher Kasell hosted attendees in their showroom in downtown Manhattan, showcasing a combination of funky tailoring, swimsuits and an eclectic collection of vintage decor. After being a finalist in the CFDA Vogue Fashion Fund program in 2023,...
Glossy Podcast: Inside Uniqlo’s US expansion strategy with head of marketing Nico Cessot Uniqlo has taken the U.S. by storm. The Japanese purveyor of affordable but high quality basics has become a household name, particularly on the populous East and West Coasts of the country.
Pop Newsletter: How Ariana Grande’s R.E.M. Beauty capitalized on the Eternal Sunshine Tour to drive engagement and sales The brand held in-person activations in 10 cities across her two-month tour. Not only that, but during the show, Grande had her makeup redone twice with R.E.M. products. First, she applied a touch of the Essential Drip Glossy Balm ahead of the song "7 Rings" and then had a full...
Fashion Briefing: Fashion companies are launching podcasts to ‘add more depth’ to their communities The hope is that podcasts have a longer shelf-life and that existing customers can engage on a deeper and more long-form level with a brand than just scrolling past a video on social media.