‘An evolution of the brand’: Lifestyle categories are now driving the majority of Beyond Yoga’s revenue Beyond Yoga's overall sales grew 14% year over year in the last quarter, while direct revenue was up 40%. The newer categories, outside of the brand's original core product of yoga pants, leggings and sports bras, are now driving over 60% of Beyond Yoga's total revenue.
Fashion Briefing: Sneaker brands are slowing their drops to combat sneaker fatigue In recent years, the sneaker release schedule has been cluttered with new drops. But now, sneaker brands are taking a different approach: taking time between their releases. They're also debuting entirely new silhouettes, rather than repeatedly rolling out iterations on existing models. The aim is to increase the impact of...
Salomon continues its US growth streak by launching at Foot Locker On Wednesday, Salomon officially launched in Foot Locker stores and online. Foot Locker representatives called the launch one of the retailer's "most exciting brand partnership moments of the year."
How fast-growing Pink Palm Puff aims to expand beyond its core teen demographic Lily Balaisis, the 18-year-old founder of Pink Palm Puff, said the brand has always intended to resonate with young girls. But now, Pink Palm Puff is ready to grow its customer base beyond high schoolers.
Fashion Briefing: As Gen Z goes back to the mall, Garage is opening 20 profitable stores a year The cult Canadian fashion brand Garage is on a retail tear. It opened a new store in London this week and two in Manchester last month, plus, since November, it has opened locations in Louisiana, Hawaii and San Francisco.
How Bandit Running is expanding internationally while staying hyperlocal Bandit's focus on core running communities has helped it grow enough to start expanding outward.
For America 250, customers want positive actions more than patriotic branding The feeling that consumers will respond well to American branding is supported by data from the consumer sentiment insights company Zappi. June data shows that American product branding still resonates with around half the country, with only 16% of people having a negative association.
Glossy Podcast: Oner Active’s Krissy Cela on leveraging ambassadors to surpass the $200 million mark For this week's Glossy Podcast, Cela joined Glossy editor-in-chief Jill Manoff for a live recording from the stage of the Glossy E-Commerce Summit in Miami, where the discussion centered on how she's been able to scale up her brand so quickly.
Fashion Briefing: ‘What the people want’: Bootleg sports merchandise is pushing licensed brands to step up their game The NBA championship and the World Cup have brought out a wide variety of home-made, bootleg and unlicensed sports merchandise. At a time when officially licensed product is getting more expensive, the world of bootleg merchandise is more accessible and often has more aesthetic variety, putting pressure on licensed apparel...