Maisonette is launching a tween vertical, foregoing social ads targeting kids Launching this week, Maisonette's newest vertical is called "Neon Rebels." It combines apparel and decor from over 100 brands all catered toward ages seven to 14. Maisonette president AJ Nicholas told Glossy that the new vertical was meant to target the millennial parent who has been shopping with Maisonette since...
Nuuly aims to break through the social media noise with a new branded rom-com microdrama URBN's fashion rental platform Nuuly has swiftly risen to become one of the top rental platforms in the industry. Now, as the company seeks to capitalize on the buzz and growth is has seen over the last two years, Nuuly is testing out a brand new marketing strategy: social-native microdramas.
Glossy Pop Newsletter: Depop’s musical ambitions grow with Spotify partnership, live performances and new artist closets Fresh off being acquired by eBay, Depop, the online fashion resale marketplace, has released its first major marketing campaign under its new parent company. It builds on the company's established strategy: Follow the music.
Glossy Podcast: What’s motivating — and who’s buying — AI companies’ streetwear merch? Over the last year, big tech and AI companies have started to get into the fashion game, releasing streetwear-inspired drops, hiring people into roles like "head of vibes" and opening pop-up shops to show off their merch.
Fashion Briefing: As international travel increases, brands are showing up in hotel room closets, room service menus and airport newsstands As traditional retail channels get glutted with competition, fashion brands are increasingly looking for interesting and unique venues to show up in customers' lives. And as Americans increase their travel habits, both domestically and abroad, showing up in hotels, airports and other travel locations has become an appealing strategy.
Marketplaces love to tout their GMV, but the stat doesn’t tell the whole story The RealReal is one of many resale and marketplace-based companies that touts its impressive GMV, a figure that represents the total value of all products sold on the platform. Fashionphile, a competitor, has GMV of over $500 million while Depop's GMV is over $1 billion as of February. But does...
Fashion Briefing: As P.E. firms pull away from fashion, licensed brand management companies step up acquisitions Despite the slowing down of capital investment for fashion brands compared to the heyday of the 2010s, acquisitions are still happening. Fashion brands are still getting snapped up but who's buying? These days, you're far less likely to see private equity getting into the fashion game, while licensed brand management...
Fashion Briefing: Inside the growing, sometimes sketchy, world of inventory sourcing for resale Until now, a fragmented network of gray market suppliers, excess stock from brands and retailers and drop-shipped items from factories have made up the bulk of the inventory one finds on platforms like TikTok Shop and Whanot. But as the revenue opportunity for these marketplaces increase, new players are looking...
Hollister, Neutrogena lay out Lollapalooza plans centered on Gen-Z awareness, merch sales With multi-faceted activations, fashion and beauty brands are set to have a big presence at Lollapalooza this weekend.