OnlyFan's Creative Fund: Fashion Edition is an incubator program OnlyFans launched on Thursday that will connect around a dozen fashion creators with mentors including stylists Maeve Riley and Law Roach, and beauty guru Sir John.
With Apple implementing similar privacy changes last year, brands and advertisers have a headstart in discovering ways to retarget customers without relying on cookies, for example. Brands are now diversifying their marketing mix, with a focus on channels less heavily affected by changes at Google and Apple, including SMS and...
Fashion brands have increasingly embraced the idea of nearshoring, or bringing parts of the supply chain closer to where their business is geographically based. Mexico, in particular, is emerging as a popular destination for brands based in the U.S.
But rather than make discrete single video campaigns and sharing one at a time, Parade has taken a novel approach. Using a company called QuickFrame, Parade created dozens of pieces of videos that can be reassembled controlling for things like different models, different music, etc.
This week, Authentic Brands Group announced a strategic partnership with New Guards Group, with the goal of making Reebok into a luxury-streetwear crossover brand to compete with Nike. Elsewhere, Ye and Demna finally dropped their collaboration through the Yeezy Gap line, and Macy's announced that it won't separate its online...
Nick Woodhouse, president and CMO of ABG, told Glossy that this partnership is the chance to unlock Reebok’s potential. Reebok’s contemporaries like Nike and Adidas have had no problem straddling the line between streetwear, sports and luxury fashion. In Woodhouse’s mind, Reebok should have that same ability.
Beginning on Monday, the brand is selling a collection of over 100 pieces designed with and exclusively sold at Kohl’s. The collection is nearly as large as Draper James’ entire main product catalog and will be sold in over 500 Kohl’s stores, as well as online at kohls.com.