Startup fashion brands are demanding more from their PR agencies The past month has seen a number of shake-ups in the world of fashion public relations, with multiple agencies either voluntarily closing up shop or shutting down because they couldn’t keep the business afloat. But fashion PR isn’t dying, it’s just evolving.
Feit’s repair program shows how a young DTC brand can emulate legacy shoemakers Feit is one of many young brands eschewing the VC business model of immediate short term growth, and instead is looking to emulate brands like John Lobb and Berluti, who treat their shoes like investments that can last decades. The model is meant to cultivate lifelong loyalty and build up...
Pressured by Amazon, retailers are turning to Postmates and other on-demand delivery services On Wednesday, Banana Republic began offering on-demand delivery service Postmates to make same-day deliveries directly to customers’ doors, as an extension of its buy-online, pick-up in-store initiative. While this is the first partnership with an on-demand service for Banana Republic, the idea of working with same-day delivery platforms like Postmates...
Authentic Brands Group sees revitalizing Forever 21 as its gateway to Gen Z When Forever 21 went bankrupt at the end of 2019, it was clear what the issues were: The company had over-extended itself to 800 stores without the foot traffic and revenue to support them. But Authentic Brands Group, which just acquired the company in a joint venture with Simon Property...
After Story closures, Macy’s tackles new experiential retail concept This week, Macy’s opened its newest store in Southlake, Texas. It's the first in a new store concept for the retailer called Market by Macy’s, which focuses on a smaller footprint, localized product and content, and a heavier emphasis on experimentation and experiences. It’s the first iteration of a new...
Fashion’s new sustainability play: More brands are turning to made-to-order production Brands like Ultracor and Alton Lane are focusing on made-to-order as a way to take more direct control of their inventory and reduce the problem of overproduction that is common among fashion brands. Through a focus on in-house manufacturing and smarter applications of technology, these brands are able to make...
How the impact of the coronavirus is affecting luxury fashion sales In early February, boot brand Ariat co-founder and CEO Beth Cross said that, in the short term, the coronavirus would have an impact on the way fashion businesses operate. But if the crisis were to continue, she said, it would mean big hits to sales for fashion at large. Nearly...
New luxury authentication tools are set to put pressure on top resale companies With independent sellers lacking the capital and infrastructure needed to independently compete on authentication and pricing, third-party companies are popping up, offering the necessary tools for a price.
NYFW Briefing: Fashion week is still relevant for young designers For newer and younger designers, fashion week is still an important milestone -- a way to show they've made it, several agreed.