Feb 13, 2026
Beauty-driven food collaborations have since become a staple — and now, it seems, food brands are ready to adopt beauty’s marketing playbook, in return.
Wellness Briefing: PVolve and Weight Watchers partner as demand for holistic wellness surges, plus news This week, I checked in with Julie Cartwright, president of Pvolve, and Julie Rice, chief experience officer of Weight Watchers and founder of SoulCycle, to learn more about the role of digital fitness programming in the GLP-1-fueled…
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