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Why community is beauty’s next big growth channel
by TokyWoky
Sep 16, 2021

Quentin Lebeau, CEO and co-founder, TokyWoky Following the meteoric rise of brands like Glossier, “community” is no longer the new buzzword or niche brand strategy it once was. In 2021, both legacy and up-and-coming brands are increasingly turning to community, as loyalty and advocacy programs get a much-needed revamp. And with community-driven brands primed to win market-share, beauty brands increasingly see community as their next big growth channel. User-generated content capitalizes authenticity and emotional engagement The...

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Two women holding up a price tag with a shopping cart and percent sign on it while a man with scissors cuts it in half.
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How specialized digital experiences benefit both consumers and retailers

Xavier Heriat, vp of client success, Scalefast Buyer preferences and shopping habits continue to evolve at an ever-increasing pace, making it more difficult for brands to keep up. Pre-quarantine consumers broadly shunned social...

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Fashion Briefing: Among fashion retailers, differentiated business models are a dying breed
by Jill Manoff
Sep 17, 2021
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Photograph of Crown Affair founder and CEO Dianna Cohen.
Crown Affair’s Dianna Cohen: ‘One of the most powerful things a new brand can do is build a community’

When you reach for a bottle of shampoo in the shower, you may not be familiar with the brand founder -- or know if he or she actually uses the product. But as Crown Affair founder and CEO Dianna Cohen tells it, her hair-care line was launched as an extension...

by Nitya Rao
Sep 16, 2021
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The header image features a lineup of Nars products.
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Nars’ Dina Fierro on audio: It’s ‘paramount’ for brands to be in relevant spaces and conversations

The inherently visual nature of beauty has come to life within the marketing strategies of beauty brands for years. However, as the pandemic accelerated the consumer shift to the digital audio space, beauty brands were tasked with honing in on the beauty listener.

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