Store of the Future

Store of the Future

With rebrand, Claire’s leans into AI and web3

By Zofia Zwieglinska

Jul 28, 2023

As accessories chain Claire's undergoes one of its biggest identity shifts since being on the brink of bankruptcy in 2018, it's expanding its marketing to include AI integration for creative identity, a teenage docu-series, new digital and physical mascots, and more web3 involvement.

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