How leading apparel brands are framing the future of fashion e-commerce

Regardless of fluctuating market trends and economics, one thing remains certain: for fashion and apparel, the most competitive and successful merchants are staying ahead of the curve by embracing a new era of e-commerce technology.

The future will be digital, and it will be customer-centric. In this new report from BigCommerce, experts unpack how omnichannel selling and alternative payment methods have become the definitive focal points for the fashion industry, while customer experience and brand sustainability have become paramount among consumer demands.

And the focus is beyond the needs of the present and how fashion and apparel will respond in 2023. Looking ahead, composable commerce, artificial intelligence, augmented reality and metaverse retail experiences are looming as the next opportunities for merchants looking to rise above the competition.

Download BigCommerce’s new guide to learn more about:

How evolving consumer expectations are impacting fashion retailers
Which new technologies are transforming shopping behaviors
How Ted Baker, La Perla, Badgley Mischka and Natori are leveraging tech to elevate the fashion customer experience