Modern Distribution

Modern Distribution

Where did Target and Ulta Beauty’s shop-in-shop partnership go wrong?

By Lexy Lebsack

Aug 15, 2025

On Thursday, Target and Ulta Beauty announced an end date to the shop-in-shop partnership that kicked off in 2021. Glossy spoke to experts about the potential, execution and tumble of the brick-and-mortar experiment and what it means for beauty retail.

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Fashion Week
NYFW Podcast: Collina Strada’s Hillary Taymour on runway value and independent brand survival
Sep 12, 2025
The Glossy Beauty Podcast
L’Oréal tech leader Guive Balooch on what’s driving beauty innovation today, plus industry news
Sep 11, 2025
Fashion Week
Glossy Podcast: Kicking off New York Fashion Week with a look at what’s to come this week
Sep 11, 2025

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18
Sep

Virtual September 18, 2025
Glossy+ The Beauty Debrief
Come together on September 18 at 1p.m. ET for a consultative rundown by Glossy’s beauty reporting team of the latest need-to-know beauty business trends. Event is member-only, subscribe to attend.
22
Oct

Virtual October 22, 2025
AI Marketing Strategies
In this live event, editors from Digiday, Glossy and Modern Retail will unpack the emerging playbook of brands embracing this brave new world.
3
Nov

Newport Beach, CA November 3-5, 2025
Glossy Beauty x Wellness Summit
At Glossy’s Beauty x Wellness Summit, leaders from the industry’s most influential brands will discover cutting-edge strategies, connect with decision-makers, and gain the edge in this rapidly evolving market.