Modern Distribution

Modern Distribution

Where did Target and Ulta Beauty’s shop-in-shop partnership go wrong?

By Lexy Lebsack

Aug 15, 2025

On Thursday, Target and Ulta Beauty announced an end date to the shop-in-shop partnership that kicked off in 2021. Glossy spoke to experts about the potential, execution and tumble of the brick-and-mortar experiment and what it means for beauty retail.

Podcasts See More

The Glossy Beauty Podcast
Reinventing a heritage beauty brand with Borghese COO Dawn Hilarczyk — plus, industry news
Sep 4, 2025
The Glossy Fashion Podcast
Glossy Podcast: Abercrombie’s earnings, Kelce’s AE role and eBay’s branded resale — plus, back-to-school trends with After School’s Casey Lewis
Aug 29, 2025
The Glossy Beauty Podcast
Summer recap: The investments, strategies and revenue tumbles that defined the beauty industry
Aug 28, 2025

Go to Podcasts page

Events See more

5
Sep

New York, NY September 5, 2025
Glossy Pop NYC
Timed to the kick-off of NYFW, Glossy Pop NYC is the ultimate event for beauty lovers looking to get up close and personal with the industry’s most exciting brands and content creators.
10
Sep

New York, NY September 10, 2025
Retail Media Strategies
Digiday, Modern Retail and Glossy will look into the rise of retail media and all the ways it’s been upgraded, providing an exclusive lens into the best practices and ways to leverage retailers’ first-party data and access.
18
Sep

Virtual September 18, 2025
Glossy+ The Beauty Debrief
Come together on September 18 at 1p.m. ET for a consultative rundown by Glossy’s beauty reporting team of the latest need-to-know beauty business trends. Event is member-only, subscribe to attend.