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‘We have to deliver and over-deliver’: InnBeauty Project’s Alisa Metzger on how to succeed at Sephora

By Emily Jensen

Nov 5, 2025

Getting into Sephora is the gold standard for many beauty brands. But getting there — and staying there — is far from easy. Speaking at Day 2 of Glossy’s Beauty & Wellness Summit in Newport Beach, InnBeauty Project’s co-founder Alisa Metzger led a working group to highlight her skin-care brand’s success at the retailer.

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