Pop

On January 16, the influencer Aysha Harun (458,000 followers) posted a video to TikTok labeled, "Did I accidentally get sent an unreleased Glow Recipe product?" Harun is on Glow Recipe's diversity board for which she is paid an annual fee, but she was not paid to post this video. And, because of the post, which went viral, the brand had to pivot from its original launch strategy for the product and figure out how to proceed.