Social media is increasingly serving not just as a sales and awareness driver, but as a product ideation and development engine. That was obvious in the lead-up to Thayers' newest product launch, the $14.99 Hydrating Milky Mist.
According to DeMellier founder Mireia Llusia-Lindh, the cult U.K. bag brand is leaning into craftsmanship and alternative materials to build loyalty in a tougher luxury market.