May 30, 2025
When Brandon Edelman (@bran_flakezz) hit 1 million followers on TikTok, he had a goal in mind. He wanted to take his followers on the kind of trip they see creators go on all the time — the kind known for elaborate branded experiences, fancy meals and "room drops," or gifting left around a hotel room or laid out on its bed. He had already been taking local followers in Philadelphia, where he lives, to dinner and loved the idea of bringing more of them to experience the city he loves.
Fashion Briefing: Inside Stitch Fix’s flexibility-focused turnaround plan Stitch Fix is the latest of many fashion businesses looking to revamp their strategies. Tariffs and economic uncertainty are rapidly altering consumer behavior, leading fashion brands to consider raising prices, laying off workers and…
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