On Friday's earnings call, the company reported a 5% growth in net sales in Q3 2026. As part of its plan to streamline operations, the cosmetics giant said it will reduce its brands' footprint in department stores while it focuses on new channels, particularly online channels like Amazon and TikTok Shop.
More brands are leaning into smaller-scale creators, with creator networks and “community” brand trips replacing mega-influencer campaigns and lavish influencer trips.