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Beauty
The Estée Lauder Companies will reduce department store footprint as it focuses on ‘high-growth’ online channels
By Emily Jensen
May 1, 2026

On Friday's earnings call, the company reported a 5% growth in net sales in Q3 2026. As part of its plan to streamline operations, the cosmetics giant said it will reduce its brands' footprint in department stores while it focuses on new channels, particularly online channels like Amazon and TikTok Shop.

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Beauty Briefing: The rise of the micro influencer

More brands are leaning into smaller-scale creators, with creator networks and “community” brand trips replacing mega-influencer campaigns and lavish influencer trips.

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