Fashion Briefing: How Anthropologie and Pinterest are partnering to get in front of brides-to-be
Pinterest has become one of the biggest predictors and shapers of what wedding trends look like in upcoming seasons, and it’s for that reason that Anthropologie began working with Pinterest last year to help grow its wedding business. On Thursday, Anthropologie and Pinterest unveiled their biggest collaboration yet with Pinterest Predicts, a four-day, in-person pop-up in New York City. Ahead of the opening, Pinterest provided data showing the biggest trends in weddings right now and Anthropologie Weddings stocked the store with pieces reflecting those trends.