Fashion

You don’t have to walk a hiking trail to see Salomon’s popular XT-6 shoe in action. The edgy footwear was, in part, made popular by fashion enthusiasts and the rise of the Gorpcore aesthetic, a fashion style centered on sporty, outdoor clothing that has held on since the term was coined in 2017. This year, Salomon bet big on increasing its awareness in the states, which is currently around 6%, according to Steve Doolan, the brand’s president of the Americas since October 2023.