Fashion

Too many sales, not enough Ssense: the fall of fashion's favourite independent retailer

Too many sales, not enough Ssense: The fall of fashion’s favorite independent retailer

By Zofia Zwieglinska

Aug 29, 2025

Once the internet’s coolest fashion retailer, Ssense helped define luxury for a new generation. Now in administration, its collapse reveals what happens when cultural capital is traded for markdowns.

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