Fashion

As brands and retailers navigate a new reality in which many consumers still feel more comfortable shopping from home rather than in stores, creating a rich experience on their e-commerce sites -- and particularly on product pages -- has become more important than ever. While a few photos and lines of text above an “add to cart” button may once have been enough, online retailers are increasingly adding user-generated photos and reviews, video tutorials, informational content and AR try-on tools in order to close the sale.