Fashion

On Tuesday, 8-year-old ThirdLove debuted on its e-commerce site The Fitting Room, replacing the Fit Finder questionnaire that it launched in 2017. Data points collected and customer feedback over the last four years informed the components of the new iteration, as did the desire to incorporate more of ThirdLove’s expanded product assortment. The new quiz offers style suggestions, in addition to fit recommendations, giving customers more obvious reasons to expand their basket size and granting the company more targeted marketing opportunities.