Fashion

trr x gucci

‘Our goal is to eradicate fast fashion’: Resellers are investing in new tech to compete

By Danny Parisi

Mar 23, 2021

As resellers scale up, they're competing more directly with fast fashion than with the luxury brands themselves. Resellers are laser-focused on scaling, and they're currently looking to do so through new investments in technology that enable algorithmic curation and AI-powered authentication.

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