Fashion

On January 27, the DTC underwear brand MeUndies posted on Twitter that it had joined the Bored Ape Yacht Club, an NFT collection and community centered on slight variations of the same image of an ape. The reaction the company received was less than positive. Within a few hours, the tweet had more than 1,000 responses and 263 retweets. Many of those responses were highly critical of the decision to get into NFTs.