Fashion

Roksanda NFT

Inside Roksanda’s unique strategy for its first NFT: ‘The IRL dress is never going into production’

By Zofia Zwieglinska

Feb 22, 2022

In collaboration with payment installments service Clearpay and The Institute of Digital Fashion, fashion brand Roksanda debuted a digital piece during its London Fashion Week Show on Monday, held at the Tate Modern art museum. The finale look of its physical fashion show will never be produced and can only be purchased as an NFT.

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