Why reduced gas prices could accelerate NFTs’ traction among brands
Seven-month-old NFT project and fashion brand Azuki released its first physical item, a reversible tiger-embroidered jacket, to holders of its tokens last week. Since February, it's been quietly giving users a way to reduce their transaction fees for trading NFTs. NFT projects have popularly focused on access to physical items and events. But for Azuki, helping users save money via a smart contract has proven to be its most innovative service yet, adopted by Adidas and RTFKT.