Fashion

Store of the Future

With rebrand, Claire’s leans into AI and web3

By Zofia Zwieglinska

Jul 28, 2023

As accessories chain Claire's undergoes one of its biggest identity shifts since being on the brink of bankruptcy in 2018, it's expanding its marketing to include AI integration for creative identity, a teenage docu-series, new digital and physical mascots, and more web3 involvement.

The Glossy Fashion Podcast See More

The Glossy Fashion Podcast
London Fashion Week got more commercial. Did it get better?
Sep 25, 2026
The Glossy Fashion Podcast
Glossy Podcast: 6 new things we saw at NYFW
Sep 18, 2026
The Glossy Fashion Podcast
Glossy Podcast: Inside Uniqlo’s US expansion strategy with head of marketing Nico Cessot
Sep 11, 2026

Go to The Glossy Fashion Podcast page

Events See more

14
Oct

New York, NY October 14, 2026
Glossy x Modern Retail Brand Leaders Dinner
The Glossy x Modern Retail Brand Leaders Dinner is an exclusive, invitation-only dinner bringing together influential brand executives to discuss their biggest challenges and industry opportunities.
4
Nov

New York, NY November 4, 2026
Digiday Creator Strategies
Bringing together leaders from across the ecosystem to examine the current state of the creator playbook and what's next for creator partnerships, monetization and brand growth.
9
Nov

Westlake Village, CA November 9-11, 2026
Glossy Beauty & Wellness Summit
At Glossy’s Beauty & Wellness Summit, leaders from the industry’s most influential brands will discover cutting-edge strategies, connect with decision-makers, and gain the edge in this rapidly evolving market.