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Fashion
As the market fluctuates, fashion brands are weighing the pros and cons of DTC vs. wholesale
May 23, 2023
The decision whether to focus on direct-to-consumer sales or wholesale for fashion brands has gotten a lot more complicated. In the early days of the DTC revolution of the 2000s and 2010s, the common thought was that without having the middle man of wholesale, brands would be making better profit margins off of direct sales.
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