Wellness

American Eagle is betting on back-to-school with its biggest physical activation investment since the start of the pandemic. Running in NYC on September 16-17, the "OMJeans" campaign features a 3D billboard in Times Square and an in-person shoppable denim exhibition of hundreds of mannequins that are posed on NYC’s High Line walkway and wearing the brand's jeans. The campaign elements also offer an opportunity for attendees to sign up for the AE Real Rewards Credit Card, partake in giveaways and enjoy entertainment.