Wellness

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Beauty & Wellness Briefing: The sleep category grows as consumers chase a ‘perfect sleep score’

By Lexy Lebsack

Oct 14, 2025

This week, I checked in with Denise De Baun, the CEO of Helight, a buzzy new sleep device, as well as experts in the sleep space, to better understand this growing wellness category. Additionally, The Body Shop reenters the U.S. market, Estée Lauder gets a new spokesperson, and Helen of Troy reports a sales tumble.

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