Beauty

On February 18, bride-to-be Kayla King posted a TikTok labeled, "Day one: emailing brands for products to include in my bachelorette gifts to my bridesmaids." With over 468,000 views and more than 10,000 saves, the video sparked a micro-movement for 2024 brides. Even though King, in her video, said she was following the actions of a video she had seen, it was her post that wound up inspiring a small army of brides to think like influencers.