Beauty

Mikayla Nogueira first burst onto the beauty scene through TikTokers' FYPs in 2020 — her thick Boston accent and unapologetically glam makeup rapidly earned her 16.3 million followers on the platform. This week, on Tuesday at 12 p.m. EST, Nogueira announced her unsurprising evolution from influencer to founder. Her beauty brand, Point of View, will become available on March 26. Its Instagram has amassed over 81,000 followers since it went live in step with the announcement.