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Beauty

Member Exclusive
Glossy+ Research: The marketers’ 2026 guide to a shifting CTV landscape, including YouTube, Peacock and Roku
By Catherine Wolf and Li Lu
May 25, 2026

Glossy+ Research's fifth annual report analyzes the state of ad-supported streaming and the challenges streaming companies pose to marketers.

Related Coverage

  • CMO Strategies: A guide to marketers’ investments and streaming platforms’ ad innovations, from Amazon to YouTube
  • Glossy+ YouTube Influencer Index: A brand’s guide to YouTube influencer partnerships – from Kait Gardner to Hyram Yarbro
  • Research Briefing: YouTube claims largest portion of both ad placements and budget allocations
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    From TJ Palma to Cher: How Garnier is reinventing mass beauty marketing
    May 22, 2026
  • Earnings
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  • The Glossy Beauty Podcast
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    May 21, 2026
  • Beauty
    How Makeup by Mario balances paid and organic content
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  • Member Exclusive
    Wellness Briefing: Fiji Airways’ new in-flight wellness program brings wearables, red light and wellness shots to travel
    May 20, 2026
  • Member Exclusive
    Beauty Briefing: Fragrance layering makes its way to the mall
    May 19, 2026
  • Sephora Strategies
    Sephora Strategies: With its launch at Sephora US, Fugazzi wants to bring luxury fragrance to the masses
    May 18, 2026
  • Member Exclusive
    The new rules of retail include buying into retail media networks
    May 18, 2026
  • Glossy Pop Newsletter
    Why beauty brands are courting readers, gardeners and art-world insiders
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  • Personalization & Service
    Can Google win the wellness data collection race with its new AI Health Coach? 
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  • The Glossy Beauty Podcast
    Amazon wants to be a beauty powerhouse. Is a big beauty sale the answer?
    May 14, 2026
  • Beauty
    Exclusive: CeraVe taps Carmelo Anthony as ‘head coach’ of its new dandruff campaign
    May 13, 2026
  • Member Exclusive
    Wellness Briefing: The rise of body composition scales as value-adds in gyms and resorts, plus news 
    May 13, 2026
  • Wellness
    Hims & Hers to launch an AI agent focused on the weight-loss journey
    May 13, 2026
Show More

Looking for something?

The Glossy Beauty Podcast See More
  • The Glossy Beauty Podcast
    Why does this Estée Lauder-owned brand keep reformulating its hero products?
    Oct 8, 2026
  • The Glossy Beauty Podcast
    Veteran exec Jaimee Holmes unpacks ‘eye patch gate’ and why innovation spurred Fel Beauty’s quick Sephora sell out
    Oct 1, 2026
  • The Glossy Beauty Podcast
    How to make it in Sephora, with Ilia Beauty founder Sasha Plavsic
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Go to The Glossy Beauty Podcast page
Events See more
  • 4
    Nov
    New York, NY November 4, 2026
    Digiday Creator Strategies

    Bringing together leaders from across the ecosystem to examine the current state of the creator playbook and what's next for creator partnerships, monetization and brand growth.

  • 9
    Nov
    Westlake Village, CA November 9-11, 2026
    Glossy Beauty & Wellness Summit

    At Glossy’s Beauty & Wellness Summit, leaders from the industry’s most influential brands will discover cutting-edge strategies, connect with decision-makers, and gain the edge in this rapidly evolving market.

  • 7
    Jun
    Miami, FL June 7-9, 2027
    Glossy E-Commerce Summit

    At Glossy’s annual E-Commerce Summit, leaders from the most influential beauty and fashion brands will come together to discuss how they’re navigating current challenges and what strategies are proving most effective.

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