For college students, the back-to-school season often entails campus tours, branded gear and rush recruitment. This year, brands got in on the action through #RushTok, AR immersive experiences and campaigns featuring college football stars.

Store employees and their interactions are becoming more important for brands, with consumers becoming more discerning and competition for their dollars at a high. To ensure the right representatives are in place, brands' hiring processes are becoming more rigorous. That's especially true when the associates are also appearing on the...

Lingerie brand Adore Me has newly embraced an incubator-like process of working with technology and sustainability partners; it's focusing on long-term partnerships and innovative startups.  

As Claire’s inks a new partnership with creative gaming studio Super League pushing further into digital worlds, data is showing that some brand experiences are not seeing consistent visitor numbers, while other brands move on to more adult player games like Fortnite. 

Diamond shopping is changing, thanks to Gen Z breaking the old rules. Younger customers aren't thinking about diamonds as things that are reserved for special occasions or required to look a certain way or carry a specific price tag. 

Tax-free shopping, one of the benefits of traveling abroad, was put on pause in the U.K. at the same time the country left the E.U. in December 2020. The perk was previously available to tourists from non-E.U. countries. What's more, these visitors have since been required to pay a 20%...

On August 15, the 40-year-old Denmark-based jeweler will launch new lab-grown diamond collections and expand into new markets, including Australia and Latin America. In addition, amid its Copenhagen Fashion Week sponsorship last week, the brand announced "Emily in Paris" star Ashley Park as its ambassador. It will introduce additional big-name ambassadors...

The big four fashion weeks have yet to begin, but last week, Copenhagen Fashion Week played out a refreshing mix of newer and older Scandi brands.

For fall, American Eagle Outfitters-owned Aerie, best known for its lifestyle and intimates products, is running a multi-part ad campaign. At the center is an NYC-based Aerie Hidden Gems Marketplace featuring the brand's coziest products, as well as a broader bra customer acquisition play.