For the duration of August, Kickers U.K. launched a Roblox back-to-school campaign through the Fashion Famous and Shoe Simulator games. It attracted 8.5 million try-ons in two weeks and reached over 10 million players. 

ZERO10’s proprietary AR clothing technology will allow customers to try-on five digital-only pieces at the concept space designed by Crosby Studios, making it one of the first companies to do so in a retail location. A limited number of daily visitors that can sign up on the event’s website, which is...

Buy-now-pay-later is not typically associated with NFTs, but for this coming NYFW, BNPL provider Afterpay is partnering with featured brands to create custom-made designer “Keys to NYFW” NFTs. The brands include some that have previously launched NFTs, including Joseph Altuzarra’s Altu and Jonathan Simkhai, as well as AnOnlyChild, Kim Shui...

Last week, the fashion industry doubled down on new alternative leather initiatives: Zara revealed a collection created in partnership with Ananas Anam, creator of the Pinatex material. And Stella McCartney launched a $200 million SOS Fund to support “cleaner businesses, founders and sustainable solutions" with material innovation, among other solutions....

As London-based fashion brand Cos announced it is pulling the trigger on wholesale, the move signals the greater need for mono brands to move past their owned channels to increase their customer base and brand awareness.

Personal shopper Jennifer Nisan began sourcing items for a small client base in NYC a year before the pandemic. Two and a half years later, she has a global client base, with 40% in the U.S., 20% in the U.K., and others in Dubai, Qatar and Israel. 

With the growing number of wildfires, droughts and failed reforestation efforts around the world, fashion brands are paying closer attention to their own involvement in reforestation projects. Fashion brands Cariuma and Tentree are partnering with local communities to help mitigate and plan for related risks.

Alternative assets have become a growing area for those looking to combine their love for their favorite brands or products with a steady rate of growth. Classic assets like Hermès Birkins and Rolexes have long been popular investment buys. As sneaker prices go down, other alternative assets and also fractional...

Experts and designers across fashion, including namesake brand founders Rebecca Minkoff and Charlie Cohen, are saying it's just the beginning for the web3 landscape. For them, now is the time to focus on investing, hiring, building the product and understanding the community.