Filson head of strategy Neil Morgan on evolving the 127-year-old American heritage brand Under Morgan's leadership, Filson has recently earned buzz through appearances in series like the Western drama "Yellowstone." Now, Filson is moving into womenswear and considering expanding the brand experience to hotels and cafés. Its partnership with distribution company WP Lavori has also allowed Filson to make inroads in Europe. It...
How AI is fueling Mango’s $3.4 billion business Currently, Mango has 15 different digital intelligence platforms, covering everything from pricing to personalization. Moving forward, Mango will use the technology to facilitate better in-house efficiencies and creativity through multiple tools, as it aims to outdo super-fast fashion companies like Shein and Temu.
With new expansion, Ulta Beauty’s Beauty Drop-Off becomes largest US beauty store take-back program In collaboration with the packaging waste solutions non-profit Pact Collective, as of Monday, Ulta Beauty has rolled out an expansion of its in-store take-back initiative to its more than 1,350 U.S. stores. The company and Pact first piloted the program, dubbed Beauty Drop-Off, in 2023. At the time, take-back services...
Fashion Briefing: Offering in-store product repairs is a growing trend In this week’s briefing, a look at the growing repair space in footwear and the opportunity for customer loyalty through in-store repairs.
Renude aims to democratize dermatologists’ services in the UK U.K.-based Renude launched in 2020 as an AI service for customers looking for personalized, dermatology-led skin care. After 100,000 signups and an Innovate U.K. grant for R&D, the company is now building up a B2B offering, as well as launching an AI skin-care natural language chat service later this year.
How brands battled for attention at Paris Fashion Week Marketing a fashion show has never been more important. So, at Paris Fashion Week, which wrapped on Wednesday, 108 brands vied for attention from brands, buyers and the public on social media and beyond. While viral moments were all the rage two years ago, strategies are becoming more sophisticated as...
The Renewcell post-mortem, with chief commercial officer Tricia Carey The world's biggest textile-to-textile recycler, based on volume, Sweden-based Renewcell filed for bankruptcy on February 25. But the story of its demise started much earlier and points to wider issues within the fashion industry and its lack of readiness to tackle post-consumer material innovation.
Fashion Briefing: The European Fashion Alliance is seizing control of local sustainability policies In this week’s briefing, a look at the future of European sustainability policy, based on conversations at the European Fashion Alliance conference in Brussels. Plus, how Renewcell’s bankruptcy fits in.
The brand opportunity in Roblox hair is heating up Hair resale on the platform is growing, with items being resold for 97% more than the original selling price. Five hundred units of virtual hair designed by a creator sold out when originally sold for 79 Robux. They are now reselling for about 3,000 Robux, which is the equivalent of...