Nine-year-old fashion brand Rixo is expanding its global footprint by launching a pop-up shop in SoHo, New York on April 22. The U.K.-based brand — known for occasion dresses including wedding guest looks — plays in a space similar to Reformation, albeit with a distinct retro British aesthetic. 

In an era where a brand's message is often lost on noisy digital channels, a group of fashion brands is shifting toward analog marketing methods and reversing old notions about effective marketing.

Brazil-based fashion brand PatBo is laying the foundation for a strong U.S. community through a newly opened Miami store specializing in limited-edition pieces.

This week, a look at eyewear brand Selima Optique's strategy for creating sell-out glasses in collaboration with the Oscar-winning film "Poor Things." Plus, the trends inspired by Beyoncé’s "Cowboy Carter" album and the executive shifts announced this week.

Thirteen years ago in Manchester, England, brothers George and Mike Heaton launched fashion brand Represent online with a focus on graphic T-shirts catered to the local streetwear community. On March 30, they'll open their first store in L.A., which they'll follow up with a store in Manchester in the summer,...

On February 2, brands and retailers including MyTheresa, E.l.f Cosmetics and Alo Yoga launched the first fashion experiences for the Apple Vision Pro, a mixed reality headset from Apple. Nearly two months in, those experiences are getting more sophisticated.

Golden Goose's five Forward stores, which offer a range of services including product repairs, have been key to driving the demand for the brand as it ingrains customizable design and longevity into its customer journey. 

With the French and European elections happening in June, French Republicans are trying to sway voters by targeting Shein and its production practices. Some are taking to TikTok to promote the most recent bill dubbed the “fast fashion tax”.

This week, we delve into H&M's retail strategy in the U.S. which has seen some shifts as the brand aims to evolve its retail presence.