The Nue Co brings its ingestible and topical supplements to hair care The latest brand to join the conversation is The Nue Co, known for products like its Pre/Probiotic, its functional fragrances and its Skin Filter supplements, which claim to provide an ingestible alternative to retinol. The brand first launched in Sephora in August, demonstrating the continually blurry line between beauty and...
In the DMs with Laura Lee In 2013, Laura Lee was living in Alabama, working as a full-time medical assistant and going to night school for marketing. And that's when she had a "what-the-fuck-am-I-doing-with-my-life? moment," as she tells it. "I didn't want to do any of these things," she said. "So I was like, 'I have...
Glossy Pop Newsletter: Rich moms and expensive brunettes — how social media is redefining luxury On January 10, TikToker Charles Gross (888,000 followers) posted a video response to a comment: “hey charles I have a question: what is something not widely considered luxury that you find luxurious? love you and your content!!!” In his signature ASMR-esque voice, Gross responded. Here’s a summary: “Individuals that carry...
Mario Dedivanovic on creating a makeup mirror for ‘the younger generation’ If you’re going to launch a makeup light, there is perhaps no better partner than Mario Dedivanovic -- aka, the man behind makeup brand Makeup by Mario and Kim Kardashian West’s entire makeup aesthetic. Kelly Mondora, founder of a new beauty-focused lighting company, Ilios, enlisted Dedivanovic as a co-founder before launching...
Maybelline’s new Curl Bounce mascara was designed for Gen Z We spoke to Jessie Feinstein, svp of U.S. marketing at Maybelline, about how the brand went about targeting a younger generation.
Glossy Pop Newsletter: How TikTok democratized retinol Calling retinol a trend wouldn’t be quite right. The ingredient has been dermatologists’ favorite thing (aside from SPF) for decades. Still, it does seem to be having a moment. A combination of factors seems to be contributing. There’s social media, which has democratized access to information, not to mention the...
In The DMs with Addison Rae Since her brand Item Beauty launched in August 2020, Addison Rae, 21, has only put a larger stamp on the beauty industry. In celebration of her latest beauty endeavor, we caught up with Rae — and got a peek inside her DMs.
The brands making ‘wellness’ more accessible A new generation of brands, many of which launched DTC, are aiming to reposition the wellness category as younger, more affordable, less intimidating and more fun. And, as evidenced by pick up from mass, national retailers like Target and Walmart, they're succeeding.
Essence Makeup teams with Movers + Shakers for its first TikTok campaign Beauty brands are still learning to navigate TikTok, but if there’s one “playbook” that's proven successful, it's the music-driven campaign, embraced by the likes of E.l.f. For Essence Makeup’s first TikTok campaign, it enlisted creative agency Movers + Shakers to help build a music-driven campaign, dubbed #unoriginalsongs.