Influencer Teni Panosian’s brand Monday Born bets on the drop model Influencer Teni Panosian's brand, Monday Born, sells its products on a drop basis. “We don’t have a purchase order for 50,000 or 100,000 products that then just sit on a shelf for a year,” she said. “Thousands of those products that don’t get sold end up as waste. Plus, in...
Sephora expands its influencer brands with Jess Hunt’s Refy Beauty Refy Beauty, founded by influencer Jess Hunt, is launching at Sephora. It's one of a small group of influencer-founded brands to launch at the prestigious beauty retailer.
Jenna Lyons on brands’ LGBTQ+ responsibility In 2011, when Jenna Lyons was creative director of J.Crew, she appeared in one of the retailer's catalogs with her son, Beckett, a toddler at the time, his little toes painted hot pink. Right-wing outrage ensued. It was the same year an article in the New York Post outed Lyons....
5 newly-launched beauty brands to know There is no shortage of launches in the beauty industry, from brands adding to their lineups to entirely new entities, eager to make their mark. We're keeping track of the new brands to know each month, and filling you in on why they matter.
Alexis Ren’s We Are Warriors launches skin-care kits with Sonya Dakar Alexis Ren has teamed up with her personal skin guru and popular facialist among L.A. influencers, Sonya Dakar, to introduce two kits of miniature products. The kits target sensitive and blemish-prone skin, and are priced under $100 to be accessible to Ren’s younger fan base.
‘Melanin-rich’ beauty is suddenly everywhere A spate of new brands is marketing themselves as being for "melanin-rich skin." It’s a decision based on decades of people of color feeling excluded from the beauty market. The history is damning.
Influencer Lindsay Silberman’s Hotel Lobby Candle just launched at Neiman Marcus “The world does not need another candle brand,” Silberman said. “And yet, I launched one, and it's doing really well." Silberman has 178,000 followers on Instagram, some of whom also receive her brand's newsletter. That's well shy of a million followers, she pointed out. “When we first launched, I had...
Lexxola doesn’t care if you buy dupes of its sunglasses Lexxola sunglasses cost a little under $300 (or £190), but they’re all over TikTok. Often spotted on celebs to influencers, the glasses' retro shapes and colorful lenses have become an easily identifiable part of an internet uniform of sorts. Among fans are some of the biggest tastemakers of the moment,...
Influencer Katie Sturino’s first book is a guide to embracing your body "Body Talk" is for “every woman,” from women in their 70s to moms of young girls, to young women themselves, Sturino said. There is even a section called "Don’t Blame The Moms," because, "[Having hangups around body image] is not your mom's fault. This is just how women have been brought...