Influencers are trying to make gummy supplements sexy Though supplements as a whole are more popular than ever, the gummy category lends itself to the current, social media-obsessed moment.
Express launches commission-based sales model for fans Express is attempting to take its influencer marketing to new heights with its new Express Community Commerce program, driven by “Style Editors,” a mix of influencers, micro-influencers and regular shoppers.
Busy Philipps on Gen Z, self-expression and nail polish Glossy spoke with Philipps about how she approaches wellness, how she's maintained self-care in the last year, despite its challenges, and what she's learned from her Gen-Z children.
TikToks’ cosmetic aesthetic obsession: The lip flip Social media is shifting attitudes toward cosmetic treatments, from Botox and filler to those commonly referred to as “tweakments.” Of the latter, the lip flip is currently trending on social media. On TikTok, #lipflip has 64.4 million views.
How Bala became the ‘it’ fitness accessory of the pandemic Early in the pandemic, a select assortment of designated items became must-haves -- symbols of our collective efforts to survive quarantine. For some, it was a sourdough starter. For others, it was Bala’s bangles -- velcro wrist/ankle weights reinvented for the Instagram age.
Lana Condor on the wellness routines she developed in lockdown In 2018, Lana Condor became an overnight teen idol with the release of Netflix’s much-loved film "To All The Boys I’ve Loved Before," in which she starred as Lara Jean. The movie became a trilogy, with "To All the Boys: P.S. I Still Love You" released in 2020 and "To...
Georgia May Jagger’s Bleach London comes to LA In the 11 years since it opened as a pop-up at Wah nails in East London, Bleach has become the go-to place for those looking for hair color on the cutting edge. That’s thanks to Alex Brownsell, 33, Bleach’s founder. Brownsell is the daughter of a hairdresser and, as such,...
Inside the Allure store, where anyone can be a beauty influencer Last week, I paid a visit to the Allure store in NYC. It was a day after the store’s official opening, for which a number of influencers had been invited, and a week after the “soft launch,” when most press announcements for the store went live.
Chico’s is having a moment with Gen Z and millennials Over the last few months, Chico’s has seen a shift in the demographics engaging with its content. Suddenly, millennials and Gen Zers are discovering the retailer, once considered the domain of middle-aged women. Younger shoppers are proudly tagging the brand in looks featuring both thrifted vintage Chico’s, as well as...