How Canopy is using collaborations to market humidifiers as a beauty product Though "air care" brand Canopy launched with a humidifier in October 2020, it aspires to be viewed as a beauty brand. Canopy is not alone in positioning clean, humidified air as a wellness essential. "Air care" has become a category in itself.
Glossy x Launchmetrics Research: Eye gems have gone mainstream In the years since "Euphoria" premiered, the once "out-there" style of makeup featured in the show has gone mainstream, with eye decals, adhesive gems, stickers and other iterations on the trend becoming widely available by a variety of brands.
These are the brands that have responded to the threat to Roe v. Wade On May 2, the Met Gala was interrupted by breaking news from Politico. "Supreme Court has voted to overturn abortion rights, draft opinion shows," read the headline. In the days that have followed, a small group of brands have responded. These brands have taken to Instagram to make a statement.
Gabrielle Union joins Dove’s #DetoxYourFeed initiative Actor Gabrielle Union has partnered with Dove and its Self-Esteem Project to encourage parents to talk to their kids about "detoxing" their social media feeds. Launched in 2004, the Dove Self-Esteem Project invests in body image and appearance research.
Glossy Pop Newsletter: ‘Not So Pretty’ drives TikTokers to question talc and throw out their makeup The HBO Max docuseries led some TikTokers to toss their makeup in the trash in fear, while others took to the platform to try to dispel some of shocking elements of the show.
Hairstylist and brand founder Andrew Fitzsimons on taking to Instagram in defense of Roe v. Wade "It's hard to focus on something as surface as beauty or fashion when something like this happens. As a feminist, I chose to speak up because that's what has to happen."
The menopause category is heating up Menopause has become a category unto itself, within beauty and wellness. And the brands making it mainstream are increasingly popping up at Target and Ulta Beauty.
Glossy Pop Newsletter: At 65, Bobbi Brown is a TikTok star — and her Jones Road brand has never been more popular Jones Road, Brown's comeback makeup brand, is having a major moment, going viral on TikTok and selling out of products. Maybe it's the unexpected thrill of seeing Bobbi Brown herself on TikTok, dispensing her trademark no-B.S., natural-is-best beauty advice.
Exclusive: Lily Collins is the new face of Living Proof Living Proof, the hair-care brand born out of MIT in 2005, is introducing itself to a younger audience with a new campaign and a new celebrity face, Lily Collins. Its new campaign, called ‘We Have Haircare Down to a Science,’ will live across platforms including billboards in NYC and L.A.,...