Glossy Pop Newsletter: Low-rise jeans are back, but no one knows how to feel about it Whether your hips are ready or not -- mine, personally, are not -- fashion brands, and particularly denim brands, have decided the low-rise jean is back. And celebrities from Julia Fox to Dua Lipa and even the fictional characters of "Euphoria" agree, too.
Olive & June taps influencer Riley Hubatka for its first press-on collab Though Olive & June has collaborated with influencers on nail colors before --including Emily Schuman of Cupcakes & Cashmere, Nabela Noor and Katie Sturino's Megababe -- this is its first time creating press-ons with an influencer.
‘Trend awareness’: How Unilever-incubated Ferver is using TikTok influencers to explain its emerging concept For the launch of its new Target-exclusive skin-care brand, Unilever’s in-house incubator, The Uncovery, tapped an interesting mix of influencers. The brand, Ferver, focuses on fermented skin care, a category that's been on the rise for the past couple of years.
Glossy Pop Newsletter: Mikayla Nogueira is 23, and the most powerful influencer in beauty There are countless examples but I spoke to three brands where Mikayla's TikToks have had a significant measurable impact, and of course, Mikayla herself, about how and why she became a beauty brand's fastest ticket to virality — and sales.
Glossy Pop Newsletter: For female founders, the fall of the girlboss is complicated When you strip the phrase "girlboss" from the names attached, the concept was simple. It was about women succeeding in business, against the odds, in a capitalist structure built within the patriarchy.
March launch roundup: 7 new beauty brands to know With March came the start of Spring, and an influx of new beauty brands. There are, not one but two addition to the celebrity beauty marketplace (both of which also earned space at Sephora), a new Gen Z "headcare" brand, which also joins the ranks of brands to come out...
Glossy x Launchmetrics Research: The 5 lip plumpers fueling the category’s ‘unprecedented growth’ A trend that was hot in 2004, lip plumpers are back with a vengeance. Several brands have launched products in the plumping space, while those that have had them for a while see the category continuing to flourish.
The Stoney Clover Lane and Target boardwalk was unabashedly designed for Instagram The "boardwalk" will feature snacks (cotton candy from Polar Playground, ice cream from Sweet Rose Creamery and pink kettle corn from The Jolly Sheep), a live DJ and performers, as well as the opportunity to shop the brands' collaboration before it launches.
Glossy Pop Newsletter: TikTok, Gen Z and how the skin barrier went mainstream Five years ago, the average person didn’t know what the skin barrier was. Today, the hashtag #skinbarrier has 302.2 million views on TikTok.