March launch roundup: 7 new beauty brands to know With March came the start of Spring, and an influx of new beauty brands. There are, not one but two addition to the celebrity beauty marketplace (both of which also earned space at Sephora), a new Gen Z "headcare" brand, which also joins the ranks of brands to come out...
Glossy x Launchmetrics Research: The 5 lip plumpers fueling the category’s ‘unprecedented growth’ A trend that was hot in 2004, lip plumpers are back with a vengeance. Several brands have launched products in the plumping space, while those that have had them for a while see the category continuing to flourish.
The Stoney Clover Lane and Target boardwalk was unabashedly designed for Instagram The "boardwalk" will feature snacks (cotton candy from Polar Playground, ice cream from Sweet Rose Creamery and pink kettle corn from The Jolly Sheep), a live DJ and performers, as well as the opportunity to shop the brands' collaboration before it launches.
Glossy Pop Newsletter: TikTok, Gen Z and how the skin barrier went mainstream Five years ago, the average person didn’t know what the skin barrier was. Today, the hashtag #skinbarrier has 302.2 million views on TikTok.
How The Clear Cut is selling diamonds to Gen Z, one TikTok at a time The Clear Cut, a direct-to-consumer jewelry company known primarily for engagement rings, did more sales in the first six weeks of 2022 than it did in its entire first year of business (2018), according to the brand. Most interestingly, thanks to strategic gifting and some major influencers it counts as fans,...
‘Gossip Girl’ actor Kathryn Gallagher’s business was inspired by #WitchTok Regardless of what you think of crystals, Kathryn Gallagher can make you a believer. The 28-year-old is best known for her Tony-nominated role as Bella Fox in the Broadway musical "Jagged Little Pill." Gallagher has also appeared in the "Gossip Girl" reboot and "You." Adding to her multi-hyphenate status is...
MAC’s new MACStack mascara has already gone viral on TikTok The hashtag #MacStackMascara for Mac’s new MACStack Mascara has 73.1 million views on TikTok, which is especially impressive considering the product only launched on March 1.
Glossy Pop Newsletter: How Eighth Day made a star-studded splash on the luxury beauty market The emergence and ubiquity of Eighth Day on the highly oversaturated skin-care scene is thanks to a fortuitous combination of factors, though I’m sure founder Dr. Antony Nakhla would chalk it up primarily to the brand’s science.
Harry Styles’s three-city Pleasing pop-up proves the power of the celebrity brand On March 11, Harry Style's brand, Pleasing, posted cryptic tweets about its new launch, a collection called Shroom Bloom. "Shroom Bloom, in real life. London, New York and Los Angeles. More soon. Find your Pleasing," the tweet read.