The emergence and ubiquity of Eighth Day on the highly oversaturated skin-care scene is thanks to a fortuitous combination of factors, though I’m sure founder Dr. Antony Nakhla would chalk it up primarily to the brand’s science. 

On March 11, Harry Style's brand, Pleasing, posted cryptic tweets about its new launch, a collection called Shroom Bloom. "Shroom Bloom, in real life. London, New York and Los Angeles. More soon. Find your Pleasing," the tweet read.

Since 2015, Tarte has flown editors and influencers around the world, using one successful hashtag to document the trips: #trippinwithtarte. On Instagram, the hashtag has over 22,000 posts. On TikTok, where brand hashtags are often co-opted beyond their origins, it has over 10 million views.

Today, the launch campaign for a beauty product often includes a heavy focus on TikTok (and a corresponding song and challenge). But for its new perfume, Flowerbomb Ruby Orchid, Viktor&Rolf decided to place a bet on Pinterest and its Idea Ads, a new advertising opportunity on the social network still...

Perhaps the most interesting manifestation, however, is the rise of the "business influencer." A personal favorite is Dulma Atlan, who goes by @IAmDulma on the app. Her bio brands her account as such: "TikTok B-School for women 🎓." She has 51,000 followers and has amassed over 1.4 million likes on...

After Carine Roitfeld left Vogue Paris in 2011, the obvious thing to do might have been to launch a fashion brand, or go work at a fashion house...and that, of course, is exactly why she didn't.

The second month of 2022 brought a steady stream of new-to-market brands, all of which help paint a picture of what the beauty market will look like in the year ahead. We're expecting a lot of attention on hair's overall health, more products that aim to give you Botox-like benefits...

Rather than just a move from one social media platform to another, TikTok’s meteoric rise has brought a shift in the ways we communicate and what we look for from influencers. Broadly speaking: There is more room for comedy, there is less room for perfection. You can cry on camera....

On Tuesday, Scarlett Johansson joined the ranks of many A-list stars by adding "beauty brand founder" to her resume. But unlike many of her peers, Johansson has spent considerable time talking to media about the launch.