Tarte takes on TikTok with a dedicated influencer trip Since 2015, Tarte has flown editors and influencers around the world, using one successful hashtag to document the trips: #trippinwithtarte. On Instagram, the hashtag has over 22,000 posts. On TikTok, where brand hashtags are often co-opted beyond their origins, it has over 10 million views.
Viktor&Rolf taps Pinterest to promote new Ruby Orchid perfume Today, the launch campaign for a beauty product often includes a heavy focus on TikTok (and a corresponding song and challenge). But for its new perfume, Flowerbomb Ruby Orchid, Viktor&Rolf decided to place a bet on Pinterest and its Idea Ads, a new advertising opportunity on the social network still...
Glossy Pop Newsletter: Dulma Altan makes business strategy TikTok addictive Perhaps the most interesting manifestation, however, is the rise of the "business influencer." A personal favorite is Dulma Atlan, who goes by @IAmDulma on the app. Her bio brands her account as such: "TikTok B-School for women 🎓." She has 51,000 followers and has amassed over 1.4 million likes on...
Carine Roitfeld launches her eighth fragrance, ‘Carine’ After Carine Roitfeld left Vogue Paris in 2011, the obvious thing to do might have been to launch a fashion brand, or go work at a fashion house...and that, of course, is exactly why she didn't.
February launch roundup: 5 new brands to know The second month of 2022 brought a steady stream of new-to-market brands, all of which help paint a picture of what the beauty market will look like in the year ahead. We're expecting a lot of attention on hair's overall health, more products that aim to give you Botox-like benefits...
Glossy Pop Newsletter: Why OG influencers struggle to transition to TikTok Rather than just a move from one social media platform to another, TikTok’s meteoric rise has brought a shift in the ways we communicate and what we look for from influencers. Broadly speaking: There is more room for comedy, there is less room for perfection. You can cry on camera....
Scarlett Johansson on her new skin-care brand, The Outset On Tuesday, Scarlett Johansson joined the ranks of many A-list stars by adding "beauty brand founder" to her resume. But unlike many of her peers, Johansson has spent considerable time talking to media about the launch.
Cass Dimicco, Aureum Collective: Influencer brand to know Cass Dimicco's Aureum Collective is in the Glossy Pop guide to influencer-founded brands, covering the fashion, beauty and wellness companies started by people who built their careers on social media.
Courtney Shields, DIBS: Influencer brand to know Courtney Shields' DIBS is in the Glossy Pop guide to influencer-founded brands, covering the fashion, beauty and wellness companies started by people who built their careers on social media.