Sara Spruch-Feiner is a lifelong New Yorker and writer. She is a Senior Reporter at Glossy, where she spearheads Glossy Pop, a vertical about the intersection of beauty, fashion, and culture. She also writes the Glossy Pop Newsletter, which goes out on Fridays. She has contributed to publications including New York Magazine, The Zoe Report, Byrdie, Women’s Health, Coveteur, Shape—and many more. She is a graduate of Kenyon College where she earned her B.A. in English Literature (with a double minor in Women’s Studies and Art History) and a 2009 recipient of the New York Women in Communications, Inc. scholarship. She is equally passionate about women’s rights, really great serums, television, and the power of writing about them all.
Bybi is one within a group of sustainability-focused brands that recently debuted at Target. They also include Gen-Z-focused, affordable makeup brand PYT; Hey Humans, a collection of personal care products co-created with Jada Pinkett Smith and her family; and Anomaly, a hair-care range co-created with Priyanka Chopra Jonas.
The multi-hyphenate just launched Elle Reve, a small edit of multi-functional items that are priced $22-$182 and sold on the brand’s DTC site.
The idea of an eyeshadow palette inspired by Easter candy, or a chain restaurant known for its burritos, may seem strange. But for digitally savvy brands like E.l.f. and Hipdot, it’s proving extremely successful — both with regard to sales and social engagement.
Millennial pink and fake perfection are officially out of style. The U.S. endured a Trump presidency that ended with an attempted coup on the Capitol, and it's now approaching a full year living with a global pandemic. Gen Z, a generation born for the most part into a post 9/11...