Inside the Allure store, where anyone can be a beauty influencer Last week, I paid a visit to the Allure store in NYC. It was a day after the store’s official opening, for which a number of influencers had been invited, and a week after the “soft launch,” when most press announcements for the store went live.
Chico’s is having a moment with Gen Z and millennials Over the last few months, Chico’s has seen a shift in the demographics engaging with its content. Suddenly, millennials and Gen Zers are discovering the retailer, once considered the domain of middle-aged women. Younger shoppers are proudly tagging the brand in looks featuring both thrifted vintage Chico’s, as well as...
A new collaboration with Benefit further cements Crocs’ cult status It would be unfair to suggest the advent of Crocs began in 2020. Believers have always sworn by the foam clogs’ comfort level. They’ve also made runway appearances. Back in 2019, Ariana Grande wore them. And now, they’re showing up in street-style pics from fashion weeks in Paris and Milan.
Celebrity hairstylist Justine Marjan on TikTok’s current hair trends “I’m learning things from 12-year-old girls in their bedrooms, and it’s really fun,” said Justine Marjan. The celebrity hairstylist, known for working with the Kardashians, Ashley Graham and Kristin Cavallari, has been getting most of her recent inspiration via TikTok.
Brooke Shields on her iconic brows and her definition of self-care Brooke Shields is now 56, but she's been in the spotlight since she was about 12. That means she's been photographed in decades worth of iconic fashion looks — many of which are now coming back in style. Glossy chatted with Shields about the fashion trends she’s revisiting from her...
1 year in: Sephora, Ulta Beauty and Madewell on taking the 15 Percent Pledge A year after introducing the 15 Percent Pledge, founder Aurora James said beauty is “at the forefront” of the industries driving it.
Press events are back, but don’t expect them to be the same As pandemic restrictions lift and vaccinated workers become the majority, a reckoning is afoot, with people becoming more thoughtful about how they spend their time, money and energy. According to publicists, editors and brands alike, events need to be more carefully considered and intentional than before.
June launch roundup: 7 beauty brands to watch In the beauty industry, there is no slow season. Every month, a slew of new brands enter the market. So we're keeping track of the new brands to know and filling you in on why they matter.
Influencer Lauren Giraldo on her new Morphe gig and favorite social trends As of this week, she’s also the face of Morphe’s latest launch. Called Glowstunner, it's the brand’s first-ever SPF-fortified complexion product and launches on July 1.