How the ‘de minimis’ rollback will upend TikTok Shop’s product assortment, increase opportunity for prestige brands TikTok Shop is likely to see a dramatic change in seller and product assortment after the May 2 cancellation of the tariff loophole known as "de minimis" on goods from China and Hong Kong. The nearly-100-year-old law has empowered sellers of cheap goods from countries like China by allowing packages...
Longtime beauty CMO Michelle Miller joins Glossy reporters to discuss the future of TikTok, plus industry news Esteemed beauty marketer Michelle Miller, whose CV includes Vegamour, K-18, Kosas and Too Faced, joins Glossy reporters for a roundtable to discuss the future of TikTok. Plus the top stories of the week: President Trump’s escalating global tariffs, Beyoncé-founded Cécred’s splashy launch into Ulta Beauty and the latest celebrity beauty...
Beauty & Wellness Briefing: Inside Cécred’s blowout Ulta Beauty launch party in L.A. This week, I attended Ulta Beauty’s hush-hush Cécred launch event in Los Angeles, which was hosted by Beyoncé, Tina Knowles, Ulta Beauty CEO Kecia Steelman and Cécred CEO Grace Ray. The influencer-focused event is just one pillar of an in-depth launch strategy for the retailer’s new tentpole brand, which Steelman...
Beauty and wellness experts share concrete advice for navigating Trump’s new tariffs With new, sky-high global tariffs announced on Wednesday, beauty and wellness execs are preparing by sharing resources, cutting assortment, assessing supply chains, reserving ingredient shipments and rethinking retail launches.
Ulta Beauty Strategies: Why Ulta added 20,000 new in-store events for 2025 Ulta Beauty chief retail officer Amiee Bayer-Thomas gives Glossy an insider’s look into its growing brick-and-mortar events program, including this month’s first Ulta Beauty World consumer event and an additional 20,000 in-store events planned for the year.
Beauty & Wellness Briefing: Who’s winning the booming men’s personal care marketplace? The men’s personal care and grooming categories are booming, driven by cultural changes, new product offerings, and an uptick in celebrity- and influencer-driven partnerships.
Value of Beauty trade alliance targets EU lawmakers as tariff fears grow and regulation increases A new powerhouse beauty industry trade group founded in 2024 is making waves in Europe. Value of Beauty, which is led by power players like L’Oréal Group, Givaudan and IFF, is drawing attention after a meeting with lawmakers in Brussels and a roundtable at Italy’s largest trade show last week.
Act+Acre founders on the rise of scalp-care: ‘Education is the forefront of the brand’ Act+Acre founders Helen Reavey and Colm Mackin join The Glossy Beauty Podcast to discuss the growing scalp-care market, including the importance of routine personalization, education and community building. The scalp-focused hair-care line launched in 2019 and has since become a power player in the space, selling DTC and through retailers...
Beauty & Wellness Briefing: QVC trailblazer Victoria Jackson is back with a new makeup line for mature women This week, I checked in with makeup artist and brand founder Victoria Jackson and the executive team behind No Makeup Makeup, a new single-SKU brand born from Jackson’s success on QVC in the '80s and '90s with Victoria Jackson Cosmetics. No Makeup Makeup quietly launched last year with one $55...