This week, I checked in with Penny Coy, Ulta Beauty’s SVP of merchandising, to learn about the retailer’s 2025 wellness category strategy. This includes a dedicated in-store wellness section managed by wellness-focused sales associates as well as a continued expansion into sexual wellness, relaxation, nutrition and oral care offerings. Additionally,...

Accelerator and incubator programs are a dime a dozen in the beauty industry, but Ulta Beauty’s MUSE program is different. “We want this [program] to be the beginning of a groundswell movement,” Jessica Phillips, vp of merchandising at Ulta Beauty, told Glossy. “For me, what’s important right now is not resting...

This week, I checked in with analysts to better understand the strategy behind beauty brands “trading down” in retail toward more affordable wholesale partners. This can be seen in E.l.f. Cosmetics’ November expansion into Dollar General Stores and prestige fragrance and body-care brand By Rosie Jane’s October entry into Target....

Glossy Beauty Podcast hosts Lexy Lebsack and Sara Spruch-Feiner count down six can’t-miss moments from 2024 including clips that demonstrate the changing role of retail, the importance of live selling, the rise of Gen Alpha beauty shoppers and more.

This week I checked in with retail analysts to unpack the changes happening in American drugstores and how they could impact the beauty and wellness industries. This includes the "drugstore deserts” popping up across the country due to the closure of 586 CVS locations, 408 Rite Aid locations and 259...

For consumers, 2024 was the year of the scalp. But for executives like Christine Hall, the work to develop this category for the U.S. market started nearly a decade ago. Partially fueled by the growing attention on the scalp in Asian countries like Korea and Japan, Hall and her team...

Versed founder and serial entrepreneur Katherine Power and its longtime creative director Lola Gonzalez Marra join the Glossy Beauty Podcast to discuss Versed’s redesign, which was released this week and includes a significant rebrand of packaging, language and visuals.

This week, I checked in with Erno Laszlo marketing lead Tiffany Roshanian to glean insights into how the nearly 100-year-old heritage skin-care brand is acquiring new customers on Reddit. The alt social network went public earlier this year and has become a focus for beauty retailers including Sephora, which launched...

On Friday, a panel of judges upheld the ruling that TikTok must sell to an American company before January 19 or be banned from the U.S. app store. This week, Glossy surveyed more than a dozen beauty execs, marketing professionals and agency leaders for a detailed account of how the...