Meridith Rojas is on a mission to democratize the beauty industry through dupes. As North America CMO of Australia’s No. 1 color cosmetic brand, MCoBeauty, she’s parlayed polarizing public opinion about dupes into gangbuster campaigns that drove a sell-out at Target stores and a social campaign with more than a...

Patrick Ta Beauty made headlines in May for producing one of the buzziest beauty pop-up events in Los Angeles this year. Fans queued for up to 17 hours to gain access to the free event, which included free gifts, a meet-and-greet with the team, and other activations. The pop-up drove...

Oura Ring, helmed by veteran tech executive and CEO Tom Hale, has had a monumental 2025. “We’ve sold 5.5 million rings in the company’s [12-year] history, but half of them have been in the last 12 months,” Hale told Glossy. The health tracker market grew 88% between January and July, according to...

After three decades behind the scenes of America’s largest retailers, Kecia Steelman is stepping into the spotlight. In January, she became one of the most powerful executives in beauty by taking on the president and CEO role at Ulta Beauty, the nation’s largest beauty retailer. She has since unleashed a...

It takes a lot of time, money and resources to usher an entirely new hair-care format into the mainstream. In July, consumer goods juggernaut Procter & Gamble parlayed more than a decade of research on waterless product formulation into Gemz, a line of single-dose, waterless shampoo and conditioner tiles marketed...

In five years, ShopMy has gone from idea to industry darling, becoming a leader in creator-led marketing and garnering a $1.5 billion valuation in October during its third fund raise. Glossy honors co-founder and president Tiffany Lopinsky for the company’s growth and success while also shining a light on the...

Trinny London, the makeup and skin-care brand from British TV host and entrepreneur Trinny Woodall, achieved 25% sales growth in 2025, reaching more than $93 million in annual sales. Fueled by a strategic shift in distribution, Woodall’s team doubled its retail presence — a trend the team will carry into...

Carolyn Aronson, the self-made billionaire behind It’s a 10 Haircare, has had a busy year growing her empire. It has included range extensions, college tours, the launch of a new mass hair-care line, the acquisition of a line of clinically-proven products and the development of a forthcoming book to celebrate...

In June, men’s personal care brand Dr. Squatch was acquired by Unilever for $1.5 billion, making it one of the year's biggest deals in beauty and personal care. CEO Josh Friedman, who joined the company in 2019, has overseen its viral marketing campaigns, its expansion into nearly every mass retailer...