While neither Sephora nor Ulta Beauty has public age restriction policies for those who can shop in-store, malls and shopping areas where many of their stores are located can enforce their own policies.
A growing roster of storefronts is just the tip of the iceberg for Cos. The brand has sought to build on its NYFW momentum via new marketing opportunities timed to the bi-annual event, plus new store technology that's facilitating stronger customer connections and service.
This is the first time Ouai has had a partnership in the hospitality and fitness space. The Ouai team was looking for an amenities partnership that was “deeper” than the typical, by engaging in co-marketing opportunities, influencer gifting and co-branded social content.
Amanda Baldwin, Olaplex’s new CEO, shared a new vision and course correction strategy during the struggling hair company’s fourth quarter 2023 earnings call.
Starting in March, Bloomingdale’s will offer an in-store assortment of more than 30 hair products, accessories, perfume and tools via its Carousel rotating concept at locations including the New York City 59th Street flagship.
Sarah Koch, svp and gm of Kendo Brands, spoke on the Glossy Beauty podcast about brand relevancy, the reason OleHenriksen won't be launching scalp care anytime soon, and the motivation for teaming with TikToker Alix Earle.
According to Pew Research, Gen Z best exemplifies the U.S.’s changing racial and ethnic makeup, influencing factors like hair type and skin tone.
The consumer buying journey has been upended over the last several years, due, in part, to the rise of product discovery on social media, an altered DTC e-commerce landscape and the beauty industry’s emphasis on omnichannel. On Monday, during a one-day LTK Beautiful event hosted in Miami, several beauty industry...
Called the “Kindness Krew,” the program, which launched in mid-February, is based on the Beekman 1802 team’s desires to drive sales to its DTC e-commerce channel, focus on brand awareness and earned media value with an always-on approach, and connect the values of the brand — namely, kindness — to...