With the partnership, Hydrafacial is billing itself as a gateway treatment that brings customers through the door on a near-monthly basis. Customers can then load up on the additional treatments LaserAway offers, like injectables, laser hair removal or body contouring.
Black consumers are three times more likely to be dissatisfied than non-Black consumers with their hair care, skin care, and makeup options.
The music collective, a first for Sephora, comprises 55 emerging artists and 500 songs across various genres. Sephora will use the artists’ work for social content and campaigns, primarily on TikTok, where music has become a dominating factor in production and success.
On July 31, Amika is sponsoring a gaming tournament on Twitch called Bestie Battle Valorant Tournament, the largest women and nonbinary Valorant tournament of Summer 2023. Valorant is a free-to-play first-person tactical shooter game.
While skin-care brand Cetaphil has long leaned into the dermatologist-as-experts for its marketing, the mass brand is taking a different approach this year by working with a different set of experts: makeup artists.
Ipsy first began testing YouTube Shorts in April. The reason to begin testing was a hedge against the possibility of TikTok being banned. Ipsy currently has 3.4 million TikTok followers, making a ban a genuine concern and YouTube Shorts a potential plan B.
Between July 21-23, Thayers Natural Remedies was a main sponsor of X Games, an annual action sports competition for disciplines like skateboarding, motocross and BMX. It was the first time Thayers participated, and it was the only beauty brand at X Games.
A couple of key trends are contributing to the impact of beauty creators. The first is the consumer preference for video, which has spurred more brands to create video content while also opening enormous space for individuals to contribute and benefit from this consumer desire.
Ahead of the IPO on Tuesday, the L Catterton-backed company priced its initial public offering above expectations, at $35 a share, as the public market appetite for new listings rebounds.