A presence in off-price retail channels, which include Marshalls, TJ Maxx, Nordstrom Rack and Saks Off 5th, has long been a sensitive subject among beauty brands based on the fear that selling marked-down products will equate to brand equity dilution. But a peek inside some of these off-price retailers now...
Gen Z and Gen Alpha represent 5-10% of Urban Skin Rx customers, while millennials are 30-40%, depending on the sales channel. The goal is to grow the Gen-Z and Gen-Alpha customer base to 15-20% of sales over the next 3-5 years.
In conversation on the Glossy Beauty podcast, Strom discussed how younger consumers are changing the aesthetics market and how Skinvive can serve as an entry point for new patients, among other topics.
In the last three years, there has been a greater appeal to the industry thanks partly to the New Yorker diaspora of 2020 that saw Empire State residents decamp to the Sunshine State, plus the growing ethnic and generational diversity
For the 76-year-old skin-care brand, the campaign concept is to show how stressful working or participating in NYFW can be on sensitive skin and how Cetaphil is the perfect go-to item to help combat irritation.
The sexual wellness category is expected to grow to $81.4 billion by 2028, up from $51.9 billion in 2021, according to a September 2022 report from market research firm The Insight Partners.
It is well known by now that Olaplex has experienced declining sales. Its most recent third quarter earnings published Nov. 2023 showed that net sales declined 30% year-over-year to $123.6 million, with the professional channel seeing a 23.3% year-over-year decline to $48.3 million.
The Roblox experience takes inspiration from Rio de Janeiro and the annual Carnival of Brazil.
The 10-year-old brand has mostly concentrated on the acne space but has expanded over the years to tackle anti-aging through both the Curology brand and its sub-brand Agency, which launched in 2021.