Hydrafacial and LaserAway partner to offer ‘gateway treatment’ With the partnership, Hydrafacial is billing itself as a gateway treatment that brings customers through the door on a near-monthly basis. Customers can then load up on the additional treatments LaserAway offers, like injectables, laser hair removal or body contouring.
Tracee Ellis Ross’s hair-care brand Pattern expands distribution to professional salons Black consumers are three times more likely to be dissatisfied than non-Black consumers with their hair care, skin care, and makeup options.
Beauty & Wellness Briefing: Sephora taps into the power of music with Sephora Sounds The music collective, a first for Sephora, comprises 55 emerging artists and 500 songs across various genres. Sephora will use the artists’ work for social content and campaigns, primarily on TikTok, where music has become a dominating factor in production and success.
Amika hair care jumps into online gaming with Valorant sponsorship On July 31, Amika is sponsoring a gaming tournament on Twitch called Bestie Battle Valorant Tournament, the largest women and nonbinary Valorant tournament of Summer 2023. Valorant is a free-to-play first-person tactical shooter game.
Cetaphil leans into makeup artists as the next wave of skin-care experts While skin-care brand Cetaphil has long leaned into the dermatologist-as-experts for its marketing, the mass brand is taking a different approach this year by working with a different set of experts: makeup artists.
Ipsy increases focus on YouTube Shorts after dramatic testing results Ipsy first began testing YouTube Shorts in April. The reason to begin testing was a hedge against the possibility of TikTok being banned. Ipsy currently has 3.4 million TikTok followers, making a ban a genuine concern and YouTube Shorts a potential plan B.
Beauty & Wellness Briefing: L’Oréal-owned Thayers makes a bid to be edgier at X Games Between July 21-23, Thayers Natural Remedies was a main sponsor of X Games, an annual action sports competition for disciplines like skateboarding, motocross and BMX. It was the first time Thayers participated, and it was the only beauty brand at X Games.
Influencers are inspiring beauty purchases both online and in-store A couple of key trends are contributing to the impact of beauty creators. The first is the consumer preference for video, which has spurred more brands to create video content while also opening enormous space for individuals to contribute and benefit from this consumer desire.
Oddity IPO exceeds expectations, showing Wall Street appetite for beauty brands Ahead of the IPO on Tuesday, the L Catterton-backed company priced its initial public offering above expectations, at $35 a share, as the public market appetite for new listings rebounds.